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Owner - 15 years

Sally James

I started Sallywags from home in 2007. With the help and support of my family, Sallywags salon was opened in Northwood in August 2009. My passion was to grow the business so that every dog still felt like it was coming into my home. This has given us over 2,000 wonderful dogs to groom. We are very much a family business and the Sallywags staff and the dogs that come to us are welcomed into it with open arms. I have 4 dogs of my own who I absolutely adore. Standard Schnauzer, Florrie. Oreo, the maltese and two delightful Parti poodles. Zorro and Peggi.

Receptionist - 6 years

Danielle Seoane

Danielle joined Sallywags in January of 2019. Having a love for animals and over 6 years office experience, Sallywags was the perfect career change for her. Danielle will be your first point of contact Monday - Friday and is always happy to help with bookings and any questions you may have. Danielle has an avid interest in pet nutrition and is always at the end of the phone for any advise you may need.

Receptionist - 4 years

Hannah James

Hannah is the Part-Time Receptionist at Sallywags whilst studying for an Advertising degree at University. She will be your first point of contact in the shop and over the phone. Hannah has been part of the family business since she was 6 years old and has a huge love for all animals, especially dogs!


Maddie Tranisan

Maddie joined the Sallywags team in August of 2020 after owning her own salons in England and Spain for 4 years. Maddie has competed in many grooming competitions, she was placed 2nd in Premier Groom and 3rd in Super Groom! Maddie has a love for dogs with 2 of her own, a Westie and an English Bull Terrier.

Trainee Groomer - 4 years

Carley Moore

Carley joined the Sallywags team in May 2017 after managing Perfect Pet Care for many years. Having a strong passion for dogs, with 3 of her own, she wanted a career change which was more hands on. Carley has an Animal Care qualification and is very keen to progress her grooming qualifications at Sallywags.

Trainee Groomer - 5 years

Rob Passalacqua

Rob joined Sallywags in Jan 2016. Rob has worked in Dog rescue for many years and has lots of compassion and understanding for dogs. Rob is keen to become a talented groomer and has joined the ICMG. She proudly passed her recent Salon Details exams with a Master mark, so now is Salon Details Certified. Rob an excellent artist and has a natural connection with dogs so we are sure she will be a huge asset to our grooming team.

Retail Assistant

Madeleine James

The youngest of the family business is Madeleine,

Reasons to shop with us


Free worldwide shipping on all area order above $100


Our support team always ready for you to 7 days a week


Product any fault within 7 days for an immediately exchange.


If your product aren't perfect, return them for a full refund


If your glasses aren't perfect, return them within 30 days
for a full refund. We'll even pay shipping.